Assess the product's potential
Evaluate the category, competitive landscape, price corridor, and constraints before investing in a launch.
DIVA Market Entry
Market Entry in Türkiye
An end-to-end operating model that begins before the product arrives in Türkiye and covers import, logistics, warehousing, and delivery.
Starting point
An integrated market-entry route
Market Entry is needed when the market decision, documentation readiness, supply, and sales must work within one framework — with no gap between strategy and execution.
Adapt the offer
Build a pilot assortment and localize positioning, packaging, and commercial materials.
Connect operations and sales
Align documents, supply, local infrastructure, and the selected channel's requirements.
Identify a manageable growth lever
Review assortment, channels, marketing, and economics before the next development cycle.
Market-entry scenario
A roadmap for your product and channel
Three controls change the stages, priorities, and suitable DIVA product. The final scope of work is defined after an assessment.
Category
Starting point
Channel
Food · new market entry · retail chainsDIVA Market Entry
We verify the product and documentation requirements for the food category. Primary channel — retail chains.
- 01AnalysisDiagnostics
- 02StrategyDiagnostics
- 03DocumentsPreparation
- 04LogisticsPreparation
- 05ProposalPreparation
- 06NegotiationsExecution
- 07LaunchExecution
- 08ControlExecution
Import and operations
Six stages from analysis to operating support
The scope of every stage is defined around the product category, documentation, volume, and selected operating model.
For market entry in Türkiye, our import team assesses the company's product and operating requirements, then plans and manages the entire process from import to warehousing and delivery to the required locations.
011. Product and Import Analysis
We assess the product's composition, volume, range, and characteristics. We identify the documents, taxes, and other financial obligations required for import and use them to model the expected total cost and retail price in Türkiye.
022. Customs Process Planning
Once the import conditions are clear, our customs broker joins the process. We coordinate the required documents, customs procedures, and the product's entry into Türkiye.
033. Logistics and Warehousing Planning
We begin logistics and warehousing planning alongside customs preparation. Product acceptance, storage, and operating requirements are agreed with our warehouse partner so that the complete warehousing process is ready before arrival.
044. Entry into Türkiye and Warehouse Acceptance
Our team closely monitors the product's arrival and customs release. Once customs is complete, the goods are accepted into the warehouse, stored under suitable conditions, and tracked throughout the operating cycle.
055. Dispatch and Distribution Operations
After warehouse acceptance, we organize order preparation, release from storage, and delivery to the required locations. Post-import logistics therefore remains within one operating structure.
066. Post-entry Operations
DIVA Export remains involved after import, coordinating customs, logistics, warehousing, inventory monitoring, and dispatch to support the company's ongoing operating needs in Türkiye.
Market entry is not limited to bringing the product into the country: import, warehouse acceptance, storage, inventory management, and delivery are managed within one operating model.
Let us plan your market-entry process in Türkiye together →What the team receives
✓A decision on the market-entry model and pilot SKUs
✓A list of requirements and documentation tasks
✓A supply and local operations scenario
✓Preparation of an offer for the selected channel
✓Stages, roles, and project control points
✓The next data-driven development cycle
How DIVA manages the project
- 01
Single operator
One project framework connects commercial strategy, operations, and channel launch.
- 02
Stage-by-stage approach
The next step begins after the source data and the previous stage's result have been verified.
- 03
Verified data
Calculations, requirements, and commercial terms are refined for the specific product and model.
- 04
Post-launch development
Assortment, marketing, and channels are adjusted based on actual readiness and available performance data.
What we will need from you
A description of the product and category, assortment, current sales geography, website or presentation, available documents, planned channels, and the responsible person's contact details.
DIVA Export experience
All projects ↗Project routes with brands
We show the objective, the team's role, and the result of a specific stage — without promising a future commercial decision by the channel.
Vesna LLC / Mr. Bro
Regulatory and commercial product preparation for sales channels in Türkiye.
Documented resultProduct registration, recurring sales in Shell and Migros, and placement on Trendyol.
Learn more ↗Agro-Alliance Holding
Regulatory and supply support for agricultural products in international B2B trade.
Documented resultProduct registration and international wholesale supply of agricultural products.
Learn more ↗BIG LLC / Princessa Brand
Regulatory and commercial preparation of children's cosmetics for the Turkish market.
Documented resultLicensing and promotion of the Princess brand in major Turkish retail chains.
Learn more ↗Context DIVA Export experience in regulatory, supply, and commercial project preparation.
FAQ
Before entering the market
Key questions that help define the right starting point.
01Where does entry into the Turkish market begin?+
With an assessment of the product, category, target audience, competitive landscape, price corridor, and source documents. An individual project route is created based on the findings.
02Can we start with a pilot assortment?+
Yes. A pilot set of SKUs makes it possible to test demand, economics, and the operating model before expanding the assortment.
03Does DIVA Export work with Food and Non-Food categories?+
Yes. Product, document, labeling, commercial offer, and sales channel requirements are assessed separately for each category.
04Which sales channels can be included in the project?+
Depending on the objective, retail chains, HoReCa, marketplaces, and B2B channels are considered. The specific channel is selected after product and category analysis.
05Is there a universal package and a fixed launch timeline?+
No. The scope of work, timeline, and areas of responsibility are defined after an assessment; they depend on the category, document readiness, supply model, and selected channel.
06What should be prepared for the first consultation?+
A product description, assortment, current sales geography, website or presentation, available documents, planned channels, and the objective for entering the Turkish market.
Initial assessment
Let us plan your market-entry process in Türkiye together
Market entry is not limited to bringing the product into the country: import, warehouse acceptance, storage, inventory management, and delivery are managed within one operating model.