E-commerce · Analytics
Yandex Metrica that measures actions, not visits alone
We configure leads, calls, purchases and key user steps, validate data collection and build clear reports.
Business use case
For companies that need to understand lead sources, visitor behavior and Yandex Direct performance.
What is included
✓Counter and duplicate audit
✓Goals and JavaScript events
✓E-commerce tracking
✓Session replay, maps and segments
✓UTM governance
✓Call tracking and CRM
✓Internal-traffic filtering
✓Dashboard and documentation
How we work
- 01
Audit
We check installation, duplicates, consent and existing goals.
- 02
Event map
We define business actions and parameters.
- 03
Implementation
We configure code, GTM, forms, calls and e-commerce.
- 04
QA
We test events and reconcile analytics with CRM and ads.
What we need from you
→Website and Metrica access
→List of key actions
→CRM and telephony
→Test scenarios
Practical outcomeWe deliver an event map and validation rules so analytics remains transparent and maintainable.
Project frameworkSome data may be limited by browser settings, consent choices and blockers.
Next step
Tell us about your product and task
We will clarify requirements and risks, then propose the first stage.