E-commerce · Analytics
GA4 and GTM with one measurement architecture
We create a clear tag, event and conversion structure, connect it to advertising and validate data across critical journeys.
Business use case
For websites and stores that need dependable measurement for Google Ads, SEO and product decisions.
What is included
✓GA4 and GTM audit
✓Container structure
✓Events and parameters
✓Key events and conversions
✓E-commerce dataLayer
✓Google Ads and Search Console
✓Consent Mode
✓DebugView and QA
How we work
- 01
Plan
We define business questions, events and data sources.
- 02
Specification
We design dataLayer, tags, triggers and variables.
- 03
Setup
We connect GA4, ads, e-commerce and consent.
- 04
Validation
We test DebugView, orders, forms and reports.
What we need from you
→Website, GA4 and GTM access
→Funnel and KPIs
→Ads and Search Console
→Cookie policy
Practical outcomeWe document event names, parameters and access ownership for safe ongoing management.
Project frameworkGA4 uses modeling and may not match CRM or ad platforms one-to-one.
Next step
Tell us about your product and task
We will clarify requirements and risks, then propose the first stage.