E-commerce · Analytics
End-to-end analytics from click to revenue
We combine ad spend, enquiries and CRM outcomes so management sees lead quality and channel economics rather than vanity clicks.
Business use case
For companies with multiple ad channels, sales teams and a need to allocate budget using actual revenue.
What is included
✓Source and UTM audit
✓Call tracking
✓CRM stages and loss reasons
✓Advertising costs
✓Deals and revenue
✓CPL, CPA, ROMI and ROAS
✓Attribution model
✓Management dashboard
How we work
- 01
Audit
We inspect the data path from advertisement to closed deal.
- 02
Model
We define identifiers, stages, costs and attribution.
- 03
Integration
We connect website, calls, CRM and advertising APIs.
- 04
Control
We reconcile reports and establish recurring quality checks.
What we need from you
→CRM and sales stages
→Advertising accounts
→Telephony and forms
→Revenue and refund rules
Practical outcomeWe build dashboards after source validation—bad data remains bad even in a beautiful chart.
Project frameworkAccuracy depends on CRM discipline, API availability and the agreed attribution model.
Next step
Tell us about your product and task
We will clarify requirements and risks, then propose the first stage.