E-commerce · Advertising
Yandex Direct advertising for measurable customer acquisition
We design search and ad-network campaigns, configure conversion measurement and optimize around business results.
Business use case
For companies that need demand capture in Yandex markets with controlled budgets and measurable leads.
What is included
✓Account and website audit
✓Keywords and negatives
✓Search and ad-network campaigns
✓Retargeting
✓Yandex Metrica goals
✓Copy and creatives
✓Budget optimization
✓CPL, CPA and sales
How we work
- 01
Audit
We review demand, website, analytics and campaigns.
- 02
Architecture
We build keywords, structure and measurement.
- 03
Launch
We connect Metrica, goals and retargeting.
- 04
Optimization
We remove waste and scale effective segments.
What we need from you
→Product and geography
→Website and Metrica access
→Target lead economics
→Account access
Project frameworkForecasts are not guarantees. Budget and KPIs are confirmed after the audit.
Next step
Describe the task and desired result
We will clarify the product, market and analytics, then propose the first stage.