Search and targeted advertising
We launch manageable demand generation across search, display, and social advertising channels.
Business objective
For brands, online stores, and service companies that need to generate leads or sales and understand the economics of each channel.
What is included
How the work is structured
- 01
Audit
We review the product, funnel, data, past campaigns, and the quality of current measurement.
- 02
Media model
We define segments, messages, channels, budgets, and decision criteria.
- 03
Launch
We prepare campaigns, creative assets, audiences, events, and dashboards.
- 04
Optimization
We reallocate the budget based on actual data and regularly test new hypotheses.
What we will need from you
Before launch: Search and targeted advertising
01Can we work with just one advertising channel?+
Yes. The channel is selected based on the objective and available data; not every project needs a multichannel model at the first stage.
02How is performance evaluated?+
Before launch, we define target actions and available business metrics: cost per lead or order, revenue, margin, ROMI, and lead quality.
03Do you produce advertising creative assets?+
Yes. The production scope depends on the formats and testing volume: copy, static assets, video, or adaptation of the brand's source materials.
Describe the current system and desired result
We will clarify the objective, available data, constraints, and the first stage's format.