As a single local operator, DIVA Export connects analysis, documentation, import, sales channels, and promotion of Russian products in Türkiye.
Turgut Edis presents the joint Good Food Russia and DIVA Export project and its recognition at the Altın İnci Awards.
Watch on YouTubeThe company works not as a stand-alone logistics intermediary but as a managed export system covering assortment, pricing, regulation, supply, commercial channels, and marketing.
Turgut Edis, Founder and General Manager of DIVA Export, develops international export projects. Daniela Edis, Deputy General Manager and Moscow Export Center Ambassador in Türkiye, connects Moscow businesses with the Turkish business environment, banks, financial participants, importers, and sales channels.
DIVA Export acted as a local operator for Russian export projects, Made in Russia, and Good Food Russia, organizing B2B meetings, business missions, retail negotiations, sample delivery, registration, import, and promotion.
Agricultural products, sunflower oil, food ingredients such as proteins, starches and fiber, packaged food, beverages, cosmetics, FMCG, and industrial raw materials. Turkish companies seek stable supply, long-term contracts, and reliable logistics.
Türkiye remains one of Russia's largest trading partners. Demand is growing for food, food ingredients, cosmetics, FMCG, and industrial raw materials. Turkish companies place particular value on stable supply, long-term contracts, and reliable logistics.
Made in Russia shelves opened in CarrefourSA, Migros, METRO, and regional retail chains. The project promotes food, beverages, cosmetics, pet products, non-food goods, groceries, confectionery, sunflower oil, grain, and processed products.
Work includes HS-code determination, duty calculation, certification, registration, permits, licensing, Turkish Ministry of Agriculture and Forestry requirements, Turkish labeling, packaging translation, import documents, and customs clearance.
Digital promotion covers Instagram, TikTok, YouTube, Google Ads, and SEO. Retail uses tastings, promotions, shelf decoration, and POS; B2B uses exhibitions, business missions, importer meetings, and HoReCa. Packaging, positioning, content, and influencer work are localized for the audience.
Depending on the transaction, prepayment, bank transfer, a letter of credit, escrow, and alternative solutions through other jurisdictions may be considered. The bank, currency, contract, sanctions, taxes, and timing are reviewed separately.
Sea shipments from Novorossiysk, St. Petersburg, Rostov-on-Don, and Vladivostok through Istanbul, Izmit, and Mersin suit large volumes and usually take 7–20 days. Road routes through Georgia's Sarpi checkpoint or Azerbaijan's Astara checkpoint take 3–7 days; rail routes through the ports of Poti/Batumi or Azerbaijan take 7–12 days. Istanbul, Ankara, and Izmir airports serve urgent and valuable cargo. General, consolidated, dangerous, and temperature-controlled cargo, insurance, warehousing, and door-to-door delivery are available. Türkiye is a convenient logistics hub for reaching the Middle East, Europe, and North Africa.
The project participated in ANFAŞ Food Product 2024 and 2025, WorldFood Istanbul 2024, tastings in Istanbul, Ankara, and Antalya, X-WATERS Antalya, Russia Day, and HoReCa events. Products appeared on Trendyol and Hepsiburada and in Migros, CarrefourSA, METRO, Shell, and HoReCa, supported by influencers, TikTok, and YouTube.
Following ANFAŞ 2025, Russian brands developed HoReCa through negotiations with local distributors and retail chains. The Haftanın Konuğu television program on İzmir Türk reached more than one million viewers and prompted a strong response from the diaspora and Turkish audience. In March, a strategic session at the Russian Export Center office with Russian and Turkish partners produced a long-term Made in Russia promotion strategy.
Good Food Russia and DIVA Export received Altın İnci, while DIVA Export received Altın Ege. The project ranked second among global agricultural pavilions at the Made in Russia Forum on 4 October 2024 and received a Russian Export Center letter of appreciation and special recognition in 2025 for client service and innovative promotion.
Since 2024, DIVA Export has developed international supplies of wheat, barley, corn, and sunflower oil. With an Izmir office and logistics unit, it offers access to up to 35,000 points of sale across CarrefourSA, METRO, Migros, and other channels.
The team creates AI photo and video for social media and marketplaces, 3D and animation, digital ambassadors, RU/TR video, Trendyol and Hepsiburada content, Reels, TikTok, YouTube Shorts, and creative B2B and B2C concepts.
The local legal, operating, and commercial environment is already in place; the manufacturer joins it through an agreed roadmap.
The DIVA Export presentation features companies and brands the team has supported across export, import, commercial, and marketing assignments.
Product registration, recurring sales in Shell and Migros, and placement on Trendyol.
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Eight SKUs were presented in METRO and CarrefourSA retail chains.
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Three SKUs were placed in 800 CarrefourSA stores.
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Three SKUs were presented in 500 CarrefourSA stores.
Open case ↗
Three SKUs were placed in 800 CarrefourSA stores.
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Five SKUs were presented in 800 CarrefourSA stores.
Open case ↗We will begin with the catalog, documents, target channels, and economics of the first stage.
Four areas form one integrated system: market entry in Türkiye, international supply, e-commerce, training, and consulting.
Strategy → operations → sales → growthStrategy · Operations · Digital · Growth
Market-entry strategy, market analysis, product adaptation, and sales launch.
Analysis · Localization · Launch↗02Supply & OperationsAgricultural, commodity, and B2B supply with end-to-end route coordination.
Logistics · Documentation · B2B↗03Digital ecosystemWebsites, advertising, analytics, automation, and AI for sales growth.
E-commerce · Digital · AI↗04Expert servicesAudits, practical training, and support for owners and teams.
Audit · Training · Growth↗They show how the ecosystem's areas work in practice.
