Start with the product, not the channel
First, it is important to assess the category, demand, competitive landscape, price corridor, and constraints. Only then are pilot SKUs and suitable sales channels selected.
Prepare the regulatory route
Documents, labeling, registration, and customs requirements depend on the category. They are checked before the first shipment, not after the goods arrive.
Build the operating model
The supply route, warehouse, order fulfillment, commercial offer, and marketing must work as one system.
Choose the pilot and decision criteria
Before launch, define which products and channels will be tested, which data will be collected, and what will determine whether the project expands, changes, or stops.
Develop only after verification
Assortment, advertising, and geography are scaled after the team has seen actual operational readiness and the pilot's economics.
DIVA Market Entry
Explore the complete project or discuss a route for your product.