ObjectivePrepare Russian spices and flavored mixes for commercial and regulatory entry into Türkiye.
Food & Beverage
Saratov-Lavr: bringing «Эстетика вкуса» products to the Turkish market
A full route from market research and regulation to licensing preparation, localization, import, and sales launch.
Project route01Objective 02
Solution 03
Current result
Objective → DIVA role → current result
ObjectiveSolutionDIVA Export coordinated market analysis, regulatory requirements, permit and licensing preparation, Turkish labeling, and the import route.
Current resultThe shipment has reached Türkiye and is undergoing customs clearance. The next stage is local sales and Trendyol.
RouteRussia → Türkiye
ProductSpices · mixes · toppings
StageCustoms clearance
NextTrendyol · retail
Recorded project status: the shipment is in Türkiye and customs clearance is underway. Sales and Trendyol listing are the next stages.
About the clientООО «Саратов-Лавр» develops the «Эстетика вкуса» trademark in the spices and seasonings category. The producer’s official website states more than 500 product lines and 25 years of experience in the Russian spices market.
Project objectivePrepare a new Russian food category for full entry into Türkiye: assess market potential, review regulation and labeling, complete permit preparation, organize physical import, and prepare the commercial launch.
Project route
The complete product route into Türkiye
Product and market analysis
DIVA Export assessed the potential of spices and flavored mixes in Türkiye, including competition, positioning and possible sales channels. This work informed the route from product preparation to a future commercial launch.
Regulatory and permit preparation
The team reviewed requirements for food products, documentation and packaging information, and coordinated permit and licensing preparation. This stage connected the product category’s requirements with preparation for import.
Packaging localization
Turkish labeling was prepared for the products. The photographs show front and back packaging, label layouts and importer information. Market preparation was translated into the physical presentation of the goods.
Import route and shipment
Following preparation, the physical shipment of the batch to Türkiye was organized. The project moved from research and localization to the movement of products along the import route.
Customs clearance
According to the latest recorded project status, the shipment has reached Türkiye and is undergoing customs clearance. This stage is distinguished from completed work: release of the goods and the start of sales are not yet presented as achieved results.
Sales channel preparation
Following clearance, the next steps are local sales, listing on Trendyol and development of retail opportunities. Product cards, descriptions and visual materials suitable for the selected channels are planned for the launch.
Promotion and category development
Marketing and scaling belong to the next commercial stage. The goal is to connect the assortment, content and sales channels. The recorded result today is preparation, localization and actual shipment, rather than a promise of future sales volume.
Real project materials
Products, Turkish labels, and packaging
Next stage
From customs to sales
Complete customs clearance
Current stage: complete clearance of the shipment before the commercial launch.
Launch local sales
Organize the start of sales after customs procedures are complete.
List on Trendyol
Prepare the assortment for marketplace listing.
Prepare product cards and content
Prepare photographs, descriptions and specifications for the selected channels.
Promotion
Select promotional tools once the sales channels are ready.
Enter retail chains
Explore opportunities to present the products in local retail.
Scale the category
Develop the assortment and channels based on the initial commercial stages.
DIVA scope
Work completed to date
✓Turkish market analysis
✓Regulatory analysis
✓Market-entry strategy
✓Permit and licensing preparation
✓Label localization
✓Import preparation
✓Physical shipment coordination
✓Sales and scale-up preparation
Market entry in Türkiye
Want to bring your product to the Turkish market?
DIVA supports the route from market and regulatory analysis to import, marketing, and sales scale-up.